How US landowners are earning $50k+ a year from a private dog park
Turn unused land into a fully-booked exclusive-use private dog park.
Already on a booking website and feeling it since they changed how guests pay? You're not alone, here's what to do about it →
How does $50k+ a year actually work?
A few spare acres. $20 per session. Here are the numbers
12 hours open per day. 50-minute sessions. Same booking pattern as a real UK field.
| Month | Maxsessions | At 60%(target) | Year 1(ramp) |
|---|---|---|---|
| April | 432 | $5,184 | $2,160 |
| May | 446 | $5,357 | $2,232 |
| June | 432 | $5,184 | $2,160 |
| July | 446 | $5,357 | $3,571 |
| August | 446 | $5,357 | $3,571 |
| September | 432 | $5,184 | $3,456 |
| October | 446 | $5,357 | $4,464 |
| November | 432 | $5,184 | $4,320 |
| December | 446 | $5,357 | $4,464 |
| January | 446 | $5,357 | $5,357 |
| February | 403 | $4,838 | $4,838 |
| March | 446 | $5,357 | $5,357 |
| Annual total | 5,256 | $63,072 | $45,950 |
This is the simplest version of our model. Every consultation includes a tailored projection built from our proprietary data on real fields and how they're booked.
What is a secure dog park?
A secure dog park is a private, securely-fenced field that dog owners book by the slot for off-lead exercise.
No staff on site. No livestock. No crops. Just well-fenced land, a booking system, and demand that's already there.
Why it works in Britain - and will revolutionize the US Dog Park concept
Britain built dog parks out of necessity. Small gardens, crowded countryside paths, and a lot of anxious dogs. The result was a business model that blends animal welfare with practicality. Over 4,000 secure dog parks now operate across every UK county. Together they've grown into a £200 million-a-year industry, sitting comfortably alongside camping, glamping, and farm shops as a staple of farm diversification. The parks we've worked on generate, on average, the equivalent of $50,000 to $75,000 a year. From land that was underperforming.
Why it's a perfect fit for American landowners.
America has the space, the dogs, and the appetite for better parks. But most public dog parks are chaotic, overused, and unregulated. The British model is calm, contained, and designed to work on farmland, pasture, or woodland edges. Low noise, low impact, and almost entirely passive once set up. We can help you adapt the proven UK blueprint for American conditions, from layout and fencing to booking systems, insurance, and pricing.
Already listing your land on a booking app?
If you're already renting out your field through a booking system, you know the demand is real. You've had bookings. Dogs have shown up. You've seen the proof of concept firsthand.
But if your bookings have dropped off in the last year even though nothing changed on your end, you're not imagining it. Several of these systems have restructured how guests pay in the last year, adding new barriers between a dog owner and a booking. That's not a demand problem on your side. It's a structure problem you don't control.
That's the real issue with building on someone else's platform. They can change the rules whenever they want, and your income moves with their decision, not yours. The customer relationship, the repeat bookings, the reviews, the loyalty, all of it belongs to the platform, not to you.
Going independent flips that. You keep the full booking fee. You set your own price and your own terms. You build a customer base that comes back to you, not to a 3rd party whose pricing model could change again next quarter. And you're not fighting for visibility against dozens of other fields listed a few miles away.
We're already taking landowners who've felt this hit firsthand, through the process of making the move off a shared platform and onto their own independently-run park. If that's you, the free call is the place to start.
Hi, I'm Hannah.
If we haven't met yet, I'm Hannah, founder of The Dog Park Consulting Co and the person you'll be talking to on our call.
Over the last seven years I've helped 300+ landowners set up or improve their dog parks, lift their bookings, and make more money.
Alongside The Dog Park Consulting Co, I built and run British Dog Fields, the UK's go-to directory of secure parks, and I run a membership organisation that helps established UK park owners keep their parks performing well.
I made every cock-up there is to make running my own park, which means I can spot them coming a mile off in someone else's plans! We take on a small number of overseas clients each year, and the free consultation is the easiest way to find out whether we can help.
Book your free call with me.
Hannah in the media
As featured in
Client Experiences
What our clients say
Emlyn Evans
Squab Hall, Leamington Spa, and founder of The Diversified Farmer
"We have worked with Hannah from the very inception of Leamington Dog Field, and her support has been invaluable throughout the entire journey. From helping us navigate the planning process and securing the necessary permissions, through to organising and supporting our launch event, Hannah brought a wealth of knowledge, experience and practical expertise at every stage.
Her diligence, attention to detail and ability to proactively identify and resolve potential issues gave us confidence that every aspect of the project was being managed effectively. Even now, more than a year after opening, Hannah continues to be a trusted source of support."
🌐 Leamington Dog Field
Becky Wilson
Brand and marketing director, Burrough Court, Leicestershire
"Hannah has been my sounding board since I opened Paws in the Park, Burrough Court in 2023. Knowing I can message her whenever I have a question and receive knowledgeable, practical advice gives me real confidence as a business owner.
Running a business on your own can sometimes feel isolating, so having someone who genuinely understands the secure dog walking field industry and is always there to support you has been invaluable. Having her guidance from the very beginning means you can set your business up correctly, avoid costly mistakes and build strong foundations from day one."
🌐 Paws in the Park at Burrough Court
Joe (and family)
Wagging Woods
"Setting up our new dog field felt like a daunting task, until we connected with Hannah. From the very beginning, Hannah made the entire process incredibly smooth and stress-free. She guided us through the essential dos and don'ts of running a dog park, helped us set up our website and booking system, and was there to support us through the unexpected challenges that popped up in the early weeks.
Her knowledge, patience, and hands-on support have made a huge difference, and we genuinely couldn't have done it without her. If you're thinking about setting up a dog field and want to know what good looks like, speak to Hannah. We recommend her without hesitation."
🌐 Wagging Woods
Tim Phipps
Braunston Fields
"I wanted to say a massive thank you to you for all of the advice you gave earlier in the year. You were a massive help when we were setting up and I really appreciate all of your time on calls and emails."
🌐 Braunston Dog Field
Mathew Bell
South Acres
"As soon as we made the decision to open South Acres Fields, we got in touch with British Dog Fields to make sure that we had expert advice right from the beginning.
Hannah's knowledge and experience has been invaluable. The work doesn't stop here of course. Hannah has given us plenty of ideas to work towards and we have some exciting improvements coming to the fields in the near future."
🌐 South Acres Dog Fields
Peta Stanley
Oaklands Secure Dog Field
"From my first contact with Hannah to now having a live online booking system the process has been extremely smooth. Hannah has been on hand every step of the way to assist with all aspects of the system, including speaking to my customers when they've been unsure about the process. The system is very easy to use and my bookings have significantly increased. I would highly recommend signing up with Hannah to get more visitors to your field."
🌐 Oaklands Dog Field